Monday, November 19, 2007
How to demo Anything
Joel is back from his tour promoting FogBugz, and has an excellent article on giving a presentation:
The only interesting way to design a demo is to make it a story.
You have a protagonist, and the protagonist has a problem, and they use the
software, and they… almost solve the problem, but not quite, and then
everybody is in suspense, while you tell them some boring stuff that doesn’t
fit anywhere else, but they’re still listening raptly because they’re waiting
to hear the resolution to the suspenseful story, and then (ah!) you solve the
protagonists last problem, and all is well.
There is a reason people
have been sitting around telling stories around campfires for the last million
years or so:
people like stories.
You can read it all at:How to demo software
The only interesting way to design a demo is to make it a story.
You have a protagonist, and the protagonist has a problem, and they use the
software, and they… almost solve the problem, but not quite, and then
everybody is in suspense, while you tell them some boring stuff that doesn’t
fit anywhere else, but they’re still listening raptly because they’re waiting
to hear the resolution to the suspenseful story, and then (ah!) you solve the
protagonists last problem, and all is well.
There is a reason people
have been sitting around telling stories around campfires for the last million
years or so:
people like stories.
You can read it all at:How to demo software
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